A website that brings the calls in, an automatic text on every call and inquiry you miss, and Google reviews that keep both going. One system, built and run for you.
$397/mo — everything included
$297/mo$222/mo for your first 12 months
For the next 10 customers
A recent afternoon
Missed call from (604) 555‑0188
Sorry we missed your call — this is Dave at Ridgeline Plumbing. What do you need done?
Hot water tank’s leaking into the garage. How soon can you come out?
We can be there Friday morning. Pick a time that suits you: ridgelineplumbing.ca/book
Hot water tank — 8:30am Friday
You were under a sink the whole time. You found out when you got back in the truck.
Before the phone rings
For years, local businesses were told to build a website, add a few service pages, and wait for Google to bring the customers. That's not how it works anymore.
People search on their phone, tap the map, and call one of the first three. If you're not in that map — with a verified profile, real reviews, and a website that loads before they give up — you're not in the running, however good the website is.
Being findable isn't one thing you buy. It's a listing Google trusts, reviews that keep arriving, and a website that backs both of them up. They feed each other, or none of them work.
Three results, then a scroll. That is the whole shortlist.
The gap
When someone needs a plumber, an electrician, a tow, a dentist, they don't leave a voicemail and wait. They hit the back button and call the next name on the list. The job was yours for about ninety seconds.
You can't answer the phone while you're working. That's not a discipline problem — it's the job. So the fix isn't trying harder — it's a system that answers when you can't.
What's included
Each piece feeds the next. Reviews get you found, the website turns visitors into calls and inquiries, and everything behind it makes sure none of them go to waste.
These four do most of the work. The other eight — your website in your customers' languages, AI search visibility, chat, instant replies, booking, the inbox, your customer list and your business number — are all in the same price, and there's a page explaining every one of them.
The first thing people see when they look you up
Built by hand for your business — not a template with your logo dropped in, not WordPress, nothing slowing it down. Fast on a phone, written to get you found on Google, and designed to do one job: turn the visit into a call. I design it, host it, and keep it up to date.
The map listing that gets you the call
Most people looking for your trade never reach a website — they search on a phone, look at the map, and call one of the first three. I set your profile up properly, verify it, and keep the hours, services and photos current, so the reviews you're earning have somewhere to land. If you haven't got one yet, that's one of the first things I sort out.
The call you couldn't take, answered anyway
The second a call goes unanswered, the caller gets a text from your number asking what they need. That buys you the twenty minutes to finish the job and call back — instead of them dialling the next name on the list. It can send them straight to your booking calendar if you'd rather it did the work.
Reviews that build up without you chasing them
Every completed job asks the customer for a review by text, then follows up once. Steady reviews are what lift you in the map results — which is where most people looking for your trade start. You stop having to remember to ask, and it happens anyway.
See it work
This is what happens on the customer's phone while you're still under the sink. It runs on its own — or tap any step to go at your own pace.
You're on a job with both hands busy. The phone rings and nobody picks up. Ninety seconds later that caller is talking to somebody else — 85% of them never try you again.
Nothing you did wrong. You were working.
How it works
You've probably been sold marketing before and got a folder of reports out of it. So I do it backwards — you see the actual website before you pay anything.
Fifteen minutes. What you do, where you work, what your phone does on a normal day. I'm checking this is a fit before either of us spends time on it.
A real website for your business, not a template with your logo dropped in. You look at it on your phone and tell me what's wrong with it. Still no money.
I connect your domain, launch the website, set up your business number, and turn on the text-back and review requests. Tested end to end before it goes live.
Hosting, updates, changes to the website, and the automations humming along behind it. You go back to work.
Example websites
Example websites, built the same way yours would be — by hand, with the missed-call system running behind them. The businesses are made up; the websites are real, and you can open every one. This is how they look on a phone, which is where nearly everyone will see yours.
Open any of the websites above on a computer and look for this bar across the top. Click one of its coloured dots and the whole website switches colours. The buttons beside them show it on a tablet or a phone.
Open any of the websites above and look for this button in the bottom corner. Press it and I'll point at each part of the website and show you what it does once it's switched on.
Yours would be built for your trade, your area and your services — not one of these with the name swapped.
Recent work
Real businesses this time. Drag the handle: on the left, the website they had; on the right, the one I built.
What it's worth
A text that lands seconds after the missed call is the only thing that brings them back.
411 Locals (2024) found only 37.8% of calls to small businesses are answered by a live person. Of callers who don't reach anyone, roughly 85% never call back and 62% contact a competitor instead.
What changes
Nothing here asks you to work differently. Same jobs, same phone, same hours — the difference is what happens in the twenty minutes you can’t get to the phone.
A call comes in while you’re under a sinkIt rings out. Most of them don’t leave a voicemail, and most never try you again.
They get a text from your number within seconds asking what they need. You call back when your hands are free.
Someone fills in your form at eleven at nightYou read it at seven, by which time they’ve already had a quote off somebody else.
Answered in seconds, and it’s sitting in your inbox with their number when you wake up.
The job’s done and you’re packing the vanYou mean to ask for a review. You’re three jobs away by the time you remember.
The ask goes out that afternoon — same wording for everyone, one reminder, then it stops.
They want to get you booked inFour texts back and forth to land on Tuesday morning.
They see what you’ve actually got free and take a slot. It lands in your calendar with a reminder.
Dave rings back on the ThursdayYou scroll your own texts trying to work out which Dave this is.
One thread — his call, his quote, what you fitted and when you fitted it.
Somebody nearby searches your tradeThey call one of the first three on the map. You’re not one of the three.
Profile, hours, photos and a review count that’s been building since the day you started.
All of it is switched on before you start. Nothing to learn, nothing to log into — it runs on the phone that’s already in your pocket.
Pricing
The next 10 customers: $297$222 a month for the first 12 months.
No setup fee · Month to month · Cancel anytime
What each of these actually does →
Bonus when you start
A card on a badge clip for everyone on the job. The customer taps their phone on it and your Google review page opens on their screen — nothing to install, nothing to type, and a code on the back for anyone whose phone won’t tap. I print them in your colours and program them with your review link before they arrive.
The card is for the ones you meet face to face; the automatic text catches everyone else. Both go to every customer, not just the pleased ones — that’s the rule, and it’s the one Google enforces.
Bonus when you start
Three months as a sponsored listing on everylocal.ca, my neighbourhood directory of local trades. Your business sits in the Sponsored spot above the list on your trade’s page for your town, with your Google rating, your phone number and a link to your new website. I set it up the day your website goes live, so there’s nothing for you to do.
Not listed in your town yet? I add it when you start. A sponsored spot is $49 a month; the first three months are on me. Sponsored spots are labelled and sit above the list — the order itself comes from Google reviews, and nobody can buy a place in it.
Already decided? Start now and your website can be live within a day — we’ll still have the call, and anything that needs changing gets changed then.
What I don't do: I don't buy you new customers.
What I do: I make sure the people already looking for your trade in your area find you, reach you, and get a reply — and that the ones you've already served leave a review. That's the honest description of what $397 does.
Questions
Most of my customers do. I build you a new one as part of the service — if the demo isn't better than what you've got, don't switch. You keep your domain either way.
Yes. I set up a dedicated business line that rings and texts inside one app on your existing phone, so your personal number stays private and every conversation stays in one place. No second phone.
Most do, and that's the point. The automatic text buys you the twenty minutes you need to finish the job and call back — it stops the caller phoning your competitor while they wait.
Those give you a template you fill in yourself. This is built for your business — your services, your area, your photos, and copy written about what you actually do. It won't look like the outfit two suburbs over, because nobody else is running the same one. And the website is about a fifth of what this is; the rest is what happens when someone calls you.
Your website is live within about 48 hours of you approving the demo, along with the chat, online booking, your inbox and your customer list. Two things then wait on other people and neither can be rushed — anything that sends a text waits on your business number clearing carrier verification, and your Google Business Profile waits on Google's own. Both are usually a week or two. I start them the day you sign and switch each part on the moment it clears.
No. Month to month, cancel whenever. The service has to be worth paying for every month, which I think is the right way round.
No. Some companies selling this will offer to — catch the unhappy ones and send only the four and five stars through. Google prohibits it outright, and when they detect it your listing gets suspended, not the vendor's. In Canada it's also deceptive marketing under the Competition Act.
No. Some companies selling this will offer to — catch the unhappy ones and send only the four and five stars through. Google prohibits it outright, and when they detect it your listing gets suspended, not the vendor's. It's also a problem under the FTC's rule on consumer reviews.
The system asks every customer right after the job instead. Most of them are happy, so asking all of them still lands you in the high fours — the problem was never bad reviews, it was that nobody was asking. Unhappy customers get a private check-in first, so you hear about a problem while you can still fix it.
EveryCall is a service by Lead Frog, a small web design and lead generation studio in Surrey, British Columbia. You deal with the person building your website, not an account manager.
Who I work with
If your business runs on the phone ringing, this works. It doesn't matter much whether you're fixing a furnace or booking a facial — the call comes in, you can't always take it, and the person calling won't wait.
Burst pipe at 7am. Whoever answers first gets the job — and you're under a sink.
Emergency callsQuotes come in while you're on a panel. The text replies so you don't have to.
Quoted by phoneOne heatwave and the phone doesn't stop. Nothing gets lost in the rush.
Seasonal surgeBig-ticket jobs, urgent callers. Miss the call and it's a five-figure job gone.
High ticketHalf your day is on site with no signal. Every inquiry still gets a reply.
Always on siteMower running, phone in the truck. It answers itself.
Hands fullPeople call three shops in a row. Be the one that responds first.
Price shoppedQuote requests all day long. They get an answer while they're still deciding.
Quote requestsSame-day urgency, price-shopping callers. Reviews decide who they trust.
Same-day urgencyFront desk is with a client. The inquiry still gets booked.
Front desk busyNobody's watching the phone during a cut. The text books them anyway.
Hands fullWorried owners don't leave voicemails. They call the next clinic.
Urgent callersPlus every other business that runs on the phone — dentists, chiropractors, locksmiths, tree services, pool techs, movers, appliance repair and beyond. If customers find you on Google and reach you by phone, the system is the same. Ask me.
Get started
Fifteen minutes on the phone, then I build it. You see the finished website before any money changes hands.
