For Salons & Barbers

Nobody answers
mid-cut.

You've got scissors in your hand and a client in the chair. The phone rings, and there is genuinely nothing you can do about it — you're not stopping a colour halfway through to take a booking.

$397/mo — everything included No setup fee Month to month

Willow & Vine Salon

A recent afternoon

Missed call from (604) 555‑0188

4:12

Sorry we missed you — Willow & Vine Salon. Were you after an appointment?

Sent automatically · 4:12

Yes please, cut and colour, any time next week?

4:14

We’ve got space from Friday morning. Pick a time: willowvinesalon.ca/book

Sent automatically · 4:15

Cut and colour — 8:30am Friday

Booked · 4:21

You were mid-colour with both hands full. A chair that would have sat empty.

The gap

Every hour is a booked hour.

A salon's whole day is back-to-back appointments. There's no gap in which to answer a phone, and the busier you are — which is to say, the better you're doing — the more calls go unanswered.

Most of those callers wanted an appointment. They'll try the next salon rather than leave a voicemail, and you'll never know they rang.

Why it matters here

Three things specific to your trade.

Every missed call is a missed appointment

It's rarely anything else. People don't ring a salon for information — they ring to book. An unanswered call is an empty chair later in the week, and the maths on that is unpleasant once you count a month of them.

Filling last-minute cancellations

A cancellation two hours out is dead money unless you can reach someone fast. Having every client's number in one inbox means you can text the gap out in a couple of minutes.

Reviews are how new clients pick a stylist

Someone new to the area chooses on reviews and photos, in that order. Steady recent reviews put you above the salon that's been coasting on twelve reviews from four years ago.

What you get

Eleven parts. One price.

The same system whatever your trade — a website that brings the calls in, and everything behind it that stops them going to waste.

  • Custom-built website, hosted and maintained
  • Google Business Profile, set up and verified
  • AI search visibility — set up so ChatGPT can find you
  • AI chat widget on your website
  • Instant text reply to every web inquiry
  • Missed-call text-back on every unanswered call
  • Automated Google review requests
  • Online booking
  • One inbox for calls, texts, chat and email
  • Customer list and history
  • Dedicated business number
$397 per month

No setup fee · Month to month · Cancel anytime

Straight answer

I don't filter your reviews.

Some companies selling this will offer to screen your reviews — catch the unhappy ones before they reach Google. I don't, because Google prohibits it and it's your listing that gets suspended, not the vendor's.

The system asks every customer instead, right after the job. Most of your customers are happy, so that still lands most businesses in the high fours — the problem was never bad reviews, it was that nobody was asking. More on that here.

Questions

The one salons & barbers always ask.

Our clients mostly book online already.

Then this catches the ones who don't — older clients, first-timers, and anyone ringing about something the booking system can't answer. It also gives you a way to text your whole client list when you've got a gap, which online booking doesn't do.

How long until it's live?

Usually one to two weeks from approval. Text messaging carriers require a registration step for business numbers that takes several business days, and I start it the day you sign. Your website goes live regardless — only the texting waits.

Am I locked into a contract?

No. Month to month, cancel whenever with an email. The website is licensed to you while you're a subscriber rather than sold to you — that's what makes $397 with no setup fee possible — but your domain and your customer data are yours and come with you either way.

See all questions →

See your website before you pay for it.

Fifteen minutes on the phone, then I build it. You decide once it's in front of you — nothing to pay before that.

Already have a website? Check how it scores on a phone — free, about thirty seconds, nothing to install.

Also works for hair salons, barbershops, nail salons, lash and brow studios, and independent stylists renting a chair. All industries.