What's included
Twelve things, all switched on for you, all in the one monthly price. Nothing here is an upgrade, an add-on, or a thing you unlock later.
If you'd rather just see the short version, it's on the front page. If you'd rather see what your own website would look like before reading any of this, ask for a demo — I build it before you pay anything.
The first thing people see when they look you up
Built by hand for your business — not a template with your logo dropped in, not WordPress, nothing slowing it down. Fast on a phone, written to get you found on Google, and designed to do one job: turn the visit into a call. I design it, host it, and keep it up to date.
If you've got colours on your van and your shirts, the website comes in those. Send me a photo of the van if you don't know the codes.
For customers who'd rather not read English
Plenty of homeowners would rather read Punjabi, Chinese, Hindi or Korean than English. One tap in your website's footer turns every page into their language, and each one is written in its own script, so people spot theirs straight away. There are 21 to choose from, and I switch on the ones your customers speak.
It's Google's translation, so it isn't word-perfect, but it gets the job across. And if you speak a language yourself, your website says so — which is often what wins the call.
The map listing that gets you the call
Most people looking for your trade never reach a website — they search on a phone, look at the map, and call one of the first three. I set your profile up properly, verify it, and keep the hours, services and photos current, so the reviews you're earning have somewhere to land. If you haven't got one yet, that's one of the first things we sort out.
Set up properly means: the right primary and secondary categories, which is the single biggest thing most listings get wrong; your services filled in to match your website; hours right, including the holiday hours nobody remembers; a written description; your service area set as the places you actually work rather than a circle on a map; and your photos and the link to your new website in place. After that, anything that changes — new hours, a service you've dropped — you text me and it's done the same day.
When they ask ChatGPT instead of Google
More people now ask ChatGPT and other AI assistants “who's a good plumber near me?” instead of searching Google. Those assistants don't work from a ranking list — they check what the web says about you and name the businesses they can confirm and trust. I set you up so you're one of the businesses they can find and recommend.
That means: your Bing Places listing claimed and verified, because ChatGPT leans on Bing rather than Google; your Foursquare listing claimed, one of the places AI tools pull local businesses from; your name, address, phone and services matching everywhere they appear; and your website built with the behind-the-scenes business details AI tools read. The reviews coming in from your review requests feed straight into it too. Nobody can guarantee what an AI assistant says on a given day — but the business the web agrees about is the one it names.
For the ones who won't fill in a form
Plenty of people won't ring a stranger and won't fill in a contact form, but they'll type a question into a chat bubble. The chat catches those. It takes their question and their number, and the conversation moves to text within seconds — so it carries on in their messages instead of dying the moment they close the tab. Everything lands in the same inbox as your calls and inquiries.
Web forms answered in seconds, not mornings
Somebody fills in your contact form at eleven at night, or while you're up a ladder and nowhere near a computer. They get a reply within seconds either way, telling them you've got it and when you'll be back to them. The inquiry lands in the same inbox as everything else, so it doesn't sit unread in an email account nobody opens.
The call you couldn't take, answered anyway
The second a call goes unanswered, the caller gets a text from your number asking what they need. That buys you the twenty minutes to finish the job and ring back — instead of them dialling the next name on the list. It can send them straight to your booking calendar if you'd rather it did the work.
Reviews that build up without you chasing them — and bad ones handled
Every completed job asks the customer for a review by text, then follows up once. Steady reviews are what lift you in the map results — which is where most people looking for your trade start. You stop having to remember to ask, and it happens anyway.
And when a bad one lands, I deal with it. Fake, unfair or off-topic reviews — a competitor, someone who was never your customer, anything abusive — get reported to Google for removal. The rest get a calm, professional reply, because people judge you by how you answer. Google decides what comes down; I make sure every review that breaks its rules gets reported.
A time picked without a phone call
Customers see when you're actually free and take a slot themselves — from the website, from the chat, or from the text they get after a missed call. It drops into your calendar with a confirmation and a reminder, which is most of what stops people forgetting you're coming. For trades where every job is a callout, leave it switched off.
Every conversation on the phone in your pocket
Every call, text, chat and web inquiry lands in a single app, in one thread per customer. Reply from there and it goes out from your business number, wherever you are. Nothing lives in three places anymore — no scrolling your personal texts trying to find what someone said last Tuesday.
Who they are, what you did, when you did it
Every caller, inquiry and booking builds a record by itself — contact details, the jobs you've done, what was said and when. It's the part that makes the rest work: review requests reach the right people, reminders know what you fitted, and nothing depends on you remembering a name from eight months ago.
A proper business line, no second phone
A local number that rings and texts inside your app, so your personal number stays private and every conversation with a customer stays in one thread. No extra handset, no second SIM, and it keeps working if you ever change phones.
Bonus when you start
Every client gets a set when they start. A card on a badge clip for everyone on the job, printed in your colours, with your own review link already on it.
Your customer holds their phone against it and your Google review page opens on their screen — nothing to install, nothing to type, and a code on the back for anyone whose phone won’t tap. It runs off the same review link as the automatic text, so however a review arrives it lands on the same profile.
It doesn’t replace the automatic request and isn’t meant to. The card is for the customer standing in front of you with their phone already in their hand; the text is for everyone who has driven off. Both go to every customer — showing the card only to the ones who seemed pleased is review gating, and that breaches Google’s policies at the cost of your listing, not mine.
Bonus when you start
Three months as a sponsored listing on everylocal.ca, my neighbourhood directory of local trades. I set it up the day your website goes live, so there’s nothing for you to do.
Your business sits in the Sponsored spot above the list on your trade’s page for your town — the first thing a homeowner sees when they open it — with your Google rating, your phone number and a link to your new website. After the three months it’s $49 a month to keep it, or it simply comes down. Not listed in your town yet? I add it when you start.
Sponsored spots are labelled as sponsored and sit above the list, not in it. The order of the list comes from Google reviews alone, and nobody can buy a place in it — you keep your own place in it as well.
One price
No setup fee, no contract, cancel by email. I build your website first and you decide after you've seen it — not before.