For Pest Control

Nobody sleeps on
a wasp nest.

Pest problems are urgent, unpleasant, and shopped hard. Someone who's just found mice in the kitchen wants it dealt with today and will keep calling until they find someone who says yes.

$397/mo — everything included No setup fee Month to month

Guardline Pest Control

A recent afternoon

Missed call from (604) 555‑0188

4:12

Sorry we missed you — Guardline Pest Control. What are you dealing with?

Sent automatically · 4:12

Wasp nest above the back door and we’ve got kids. Can someone come today?

4:14

We can be there Friday morning at the latest. Pick a time: guardlinepest.ca/book

Sent automatically · 4:15

Wasp nest removal — 8:30am Friday

Booked · 4:21

You were in a crawlspace with the phone in the van. They’d already rung two competitors.

The gap

Urgent, and shopped at the same time.

It's an unusual combination. The caller is genuinely in a hurry, but they'll still ring three companies to compare price and availability — because everyone's website says roughly the same thing.

So being the one who answers isn't just about speed. It's about being the only company that responded at all while they were still in the mood to book.

Why it matters here

Three things specific to your trade.

Same-day intent doesn't survive a voicemail

Someone with bedbugs is not leaving a message and waiting. The window between finding the problem and booking someone is often under an hour, and you're either in it or you're not.

Recurring treatment plans start with one call

The quarterly programme is where the money is, and it always begins with an emergency call. Losing the emergency loses the contract, not just the callout.

Reviews reassure people about a service nobody wants to talk about

Customers are slightly embarrassed to need you. They won't ask friends for a recommendation, so they read reviews instead — which makes review volume disproportionately important in this trade.

What you get

Eleven parts. One price.

The same system whatever your trade — a website that brings the calls in, and everything behind it that stops them going to waste.

  • Custom-built website, hosted and maintained
  • Google Business Profile, set up and verified
  • AI search visibility — set up so ChatGPT can find you
  • AI chat widget on your website
  • Instant text reply to every web inquiry
  • Missed-call text-back on every unanswered call
  • Automated Google review requests
  • Online booking
  • One inbox for calls, texts, chat and email
  • Customer list and history
  • Dedicated business number
$397 per month

No setup fee · Month to month · Cancel anytime

Straight answer

I don't filter your reviews.

Some companies selling this will offer to screen your reviews — catch the unhappy ones before they reach Google. I don't, because Google prohibits it and it's your listing that gets suspended, not the vendor's.

The system asks every customer instead, right after the job. Most of your customers are happy, so that still lands most businesses in the high fours — the problem was never bad reviews, it was that nobody was asking. More on that here.

Questions

The one pest control always ask.

We're a franchise and have a corporate website already.

That's worth checking before you commit to anything — some franchise agreements restrict separate websites. The missed-call text-back, review automation and customer inbox all work regardless of what website you're running, so there's usually a version of this that fits.

How long until it's live?

Usually one to two weeks from approval. Text messaging carriers require a registration step for business numbers that takes several business days, and I start it the day you sign. Your website goes live regardless — only the texting waits.

Am I locked into a contract?

No. Month to month, cancel whenever with an email. The website is licensed to you while you're a subscriber rather than sold to you — that's what makes $397 with no setup fee possible — but your domain and your customer data are yours and come with you either way.

See all questions →

See your website before you pay for it.

Fifteen minutes on the phone, then I build it. You decide once it's in front of you — nothing to pay before that.

Already have a website? Check how it scores on a phone — free, about thirty seconds, nothing to install.

Also works for pest control companies, wildlife removal specialists, termite and rodent control, and bed bug treatment services. All industries.