For Roofers

A missed call
costs more here.

Most trades lose a few hundred dollars when a call goes unanswered. In roofing you can lose twenty thousand. Here's the maths nobody in this business likes doing.

$397/mo — everything included No setup fee Month to month

Cedar Peak Roofing

A recent afternoon

Missed call from (604) 555‑0188

4:12

Sorry we missed you — Cedar Peak Roofing here. What’s the issue?

Sent automatically · 4:12

Water coming through the bedroom ceiling after the wind last night.

4:14

We can get up there Friday morning. Pick a time: cedarpeakroofing.ca/book

Sent automatically · 4:15

Roof leak inspection — 8:30am Friday

Booked · 4:21

You were up a ladder with the phone in the truck. A $14k re-roof that nearly went elsewhere.

The gap

You're on a roof. Obviously.

There's no version of roofing where you comfortably answer the phone. You're two storeys up, wearing a harness, in the wind, usually with a nail gun. The one place a call absolutely cannot be taken is the place you spend your entire day.

Meanwhile the person calling has a leak and a ceiling stain that's getting bigger. They're not patient, and they're ringing everyone on the first page.

Why it matters here

Three things specific to your trade.

The job values make everything else look like rounding

One recovered re-roof pays for years of this. You don't need the system to work often — you need it to work once. Most roofers I talk to can name a specific job they lost to a voicemail.

Storm work goes to whoever answers

After bad weather, everyone calls at once and nobody waits. Being reachable in the forty-eight hours after a storm is worth more than everything else you do to market yourself all year.

Big-ticket buyers check reviews properly

Nobody spends fifteen thousand dollars on the strength of a van sign. They read reviews, and they read them carefully. Volume and recency both matter, and both are things you'd never get round to asking for.

What you get

Eleven parts. One price.

The same system whatever your trade — a website that brings the calls in, and everything behind it that stops them going to waste.

  • Custom-built website, hosted and maintained
  • Google Business Profile, set up and verified
  • AI search visibility — set up so ChatGPT can find you
  • AI chat widget on your website
  • Instant text reply to every web inquiry
  • Missed-call text-back on every unanswered call
  • Automated Google review requests
  • Online booking
  • One inbox for calls, texts, chat and email
  • Customer list and history
  • Dedicated business number
$397 per month

No setup fee · Month to month · Cancel anytime

Straight answer

I don't filter your reviews.

Some companies selling this will offer to screen your reviews — catch the unhappy ones before they reach Google. I don't, because Google prohibits it and it's your listing that gets suspended, not the vendor's.

The system asks every customer instead, right after the job. Most of your customers are happy, so that still lands most businesses in the high fours — the problem was never bad reviews, it was that nobody was asking. More on that here.

Questions

The one roofers always ask.

We get most of our work from insurance and storm chasing.

Then the inquiries you're missing are the retail ones — the homeowner paying out of pocket, who's often the better margin. Those come by phone and web form, they're time-sensitive, and they go to whoever gets back first.

How long until it's live?

Usually one to two weeks from approval. Text messaging carriers require a registration step for business numbers that takes several business days, and I start it the day you sign. Your website goes live regardless — only the texting waits.

Am I locked into a contract?

No. Month to month, cancel whenever with an email. The website is licensed to you while you're a subscriber rather than sold to you — that's what makes $397 with no setup fee possible — but your domain and your customer data are yours and come with you either way.

See all questions →

See your website before you pay for it.

Fifteen minutes on the phone, then I build it. You decide once it's in front of you — nothing to pay before that.

Already have a website? Check how it scores on a phone — free, about thirty seconds, nothing to install.

Also works for roofing contractors, gutter and eavestrough installers, siding and exterior specialists, skylight installers and flat-roof crews. All industries.