Every inquiry is a real job, not a callout
Nobody rings a flooring installer to ask a question. They ring because they have a room and a budget. The average value of a missed call in this trade is several thousand dollars.
For Flooring Installers
Knees down,
nail gun running.
Flooring is the trade where you physically cannot hear the phone. Compressor going, nail gun firing, knee pads on, halfway through a room that has to be finished today. The quote calls arrive anyway.
$397/mo — everything included No setup fee Month to month
A recent afternoon
Missed call from (604) 555‑0188
Sorry we missed you — Timberline Flooring. What are you looking to have installed?
About 900 square feet of engineered hardwood, main floor. What would that run?
We can measure up Friday morning. Pick a time that suits you: timberlineflooring.ca/book
Measure — 900 sq ft hardwood — 8:30am Friday
The nail gun was going and you never heard it ring. They’d called two other installers first.
The gap
Loud work, quiet phone.
Between the compressor and the saw, a flooring crew is the hardest to reach on any site. And unlike a repair trade, nobody is calling you in a panic — they're calmly working down a list of installers asking for square-foot pricing.
That calm is the danger. There's no urgency keeping them on your name. Whoever gets back with a number and a measure date first is usually the one who ends up doing the job.
Why it matters here
Three things specific to your trade.
The measure is the sale
Once you're in the house with a tape measure, you win most of them. Everything before that is just a race to be the installer who booked the measure, and that race is decided in minutes.
Photos and reviews do the qualifying for you
Customers can't judge a subfloor prep job. They judge the finished photos and what the last thirty customers said, which is why a steady review stream matters more than what you charge per square foot.
What you get
Eleven parts. One price.
The same system whatever your trade — a website that brings the calls in, and everything behind it that stops them going to waste.
- Custom-built website, hosted and maintained
- Google Business Profile, set up and verified
- AI search visibility — set up so ChatGPT can find you
- AI chat widget on your website
- Instant text reply to every web inquiry
- Missed-call text-back on every unanswered call
- Automated Google review requests
- Online booking
- One inbox for calls, texts, chat and email
- Customer list and history
- Dedicated business number
$397
per month
No setup fee · Month to month · Cancel anytime
Straight answer
I don't filter your reviews.
Some companies selling this will offer to screen your reviews — catch the unhappy ones before they reach Google. I don't, because Google prohibits it and it's your listing that gets suspended, not the vendor's.
The system asks every customer instead, right after the job. Most of your customers are happy, so that still lands most businesses in the high fours — the problem was never bad reviews, it was that nobody was asking. More on that here.
Questions
The one flooring installers always ask.
Most of my work comes through flooring stores and builders.
Then the inquiries you're missing are the retail ones — the homeowner going direct, who's usually the better margin because there's no store taking a cut. Those come by phone and web form, they're time-sensitive, and they go to whoever gets back first.
How long until it's live?
Usually one to two weeks from approval. Text messaging carriers require a registration step for business numbers that takes several business days, and I start it the day you sign. Your website goes live regardless — only the texting waits.
Am I locked into a contract?
No. Month to month, cancel whenever with an email. The website is licensed to you while you're a subscriber rather than sold to you — that's what makes $397 with no setup fee possible — but your domain and your customer data are yours and come with you either way.
See your website before you pay for it.
Fifteen minutes on the phone, then I build it. You decide once it's in front of you — nothing to pay before that.
Already have a website? Check how it scores on a phone — free, about thirty seconds, nothing to install.
Also works for hardwood, laminate and vinyl installers, tile setters, carpet fitters, epoxy and concrete finishers and floor refinishing specialists. All industries.