A new client is booked every six weeks for years
One missed call isn't one groom. It's a dog you'd have seen eight times a year for a decade, going to the salon down the road instead.
For Dog Groomers
You can't leave
a dog on the table.
There is no safe moment to put down the clippers and pick up a phone. The dog is wet, on a table, and entirely your responsibility for the next ninety minutes — and that's when the booking calls come.
$397/mo — everything included No setup fee Month to month
A recent afternoon
Missed call from (604) 555‑0188
Sorry we missed you — Wagtail Grooming. What breed, and what are you after?
Golden retriever, full groom, hasn’t been done since spring. Any space this month?
We’ve got space Friday morning. Pick a time that suits you: wagtailgrooming.ca/book
Full groom, golden retriever — 8:30am Friday
The clippers were running and a dog was on the table. A slot that would have sat empty.
The gap
Every appointment is hands-on the whole time.
Grooming is one of the few trades where stepping away isn't merely inconvenient, it's unsafe. A dog on a table with a groomer out of the room is not something you do to answer a phone.
So the calls go to voicemail, and dog owners don't leave them. They ring the next groomer, book, and stay with whoever took them — because grooming is a relationship people rarely change once it's set.
Why it matters here
Three things specific to your trade.
Cancellations are dead money unless you can fill them
A no-show on a Saturday is a lost half-day. With every client's number in one inbox you can text the gap out in minutes rather than losing the slot entirely.
Anxious owners choose on reviews
People are nervous about who handles their dog, especially with an anxious or older animal. Recent, plentiful reviews reassure them in a way nothing on your own website can.
What you get
Eleven parts. One price.
The same system whatever your trade — a website that brings the calls in, and everything behind it that stops them going to waste.
- Custom-built website, hosted and maintained
- Google Business Profile, set up and verified
- AI search visibility — set up so ChatGPT can find you
- AI chat widget on your website
- Instant text reply to every web inquiry
- Missed-call text-back on every unanswered call
- Automated Google review requests
- Online booking
- One inbox for calls, texts, chat and email
- Customer list and history
- Dedicated business number
$397
per month
No setup fee · Month to month · Cancel anytime
Straight answer
I don't filter your reviews.
Some companies selling this will offer to screen your reviews — catch the unhappy ones before they reach Google. I don't, because Google prohibits it and it's your listing that gets suspended, not the vendor's.
The system asks every customer instead, right after the job. Most of your customers are happy, so that still lands most businesses in the high fours — the problem was never bad reviews, it was that nobody was asking. More on that here.
Questions
The one dog groomers always ask.
Won't automated texts feel impersonal to my clients?
They'd feel impersonal if they read like a robot, so you write them yourself — your name, your voice, one question. Most owners just see a quick reply from their groomer. And every conversation after that first line is you, not a system.
How long until it's live?
Usually one to two weeks from approval. Text messaging carriers require a registration step for business numbers that takes several business days, and I start it the day you sign. Your website goes live regardless — only the texting waits.
Am I locked into a contract?
No. Month to month, cancel whenever with an email. The website is licensed to you while you're a subscriber rather than sold to you — that's what makes $397 with no setup fee possible — but your domain and your customer data are yours and come with you either way.
See your website before you pay for it.
Fifteen minutes on the phone, then I build it. You decide once it's in front of you — nothing to pay before that.
Already have a website? Check how it scores on a phone — free, about thirty seconds, nothing to install.
Also works for dog grooming salons, mobile groomers, cat groomers, dog walkers and pet sitters, and boarding and daycare facilities. All industries.