One time · For existing clients

You already know
a few hundred people.

Everyone you've ever done a job for is sitting in your invoicing software, and most of them haven't heard from you since the day you left. Reactivation goes back to that list and turns the ones still in range into booked work.

$697 CAD — one time Nothing recurring Refunded if the list is thin

Inbox 3 new

A recent afternoon

Sarah Whitfield

Re: Still got the same water heater?

Funny you should email — the upstairs has been…

4:41

Booked — Thursday 8:30am

From an email sent this morning

Michael Chen

Re: Still got the same water heater?

Been meaning to get that looked at for a year…

5:02

Priya Raman

Re: Still got the same water heater?

Can you come Friday? Same address as last time

5:18

The first email went out this morning. This is the same day, teatime.

Why it works

They're not strangers.

A past customer already knows your name, has your invoice in their inbox and let you into their house once. That's a warmer start than any ad will ever buy you — and you've already paid for it.

The work is already there

Tanks age out. Furnaces need servicing. The panel that was fine three years ago isn't. Most of these people aren't avoiding you — they just haven't thought about it, and nobody has reminded them.

It's one message, not a campaign

Four emails over three weeks, written about your work and sent from your own address. Anyone who books or replies drops out of the rest automatically. Nobody gets pestered.

Then it keeps running

Once the campaign is done, the service reminders take over — a tank fitted today gets a message in six years, a furnace serviced this autumn gets one next autumn. That part runs on inside your monthly, with nothing more to pay.

See it work

One old customer, start to finish.

This is what lands in their inbox three years after you last saw them. It runs on its own — or tap any step to go at your own pace.

Inbox Tuesday

Dave — Ridgeline Plumbing

Still got the same water heater?

We fitted yours back in March 2023 — just checking in…

9:04

It arrives from you, not from a system

Sent from your own address, about the job you actually did, three years after you did it. No branding they don't recognise and no reason to think it's a blast.

Your name in the inbox is the whole advantage.

How it runs

Four steps, three weeks.

1

You send me the list

Names, email addresses and the date of each job. A spreadsheet, a CSV, or a screenshot of your booking system — whatever's easiest. If it's scattered across two or three places, send all of them and I'll sort it out.

2

I audit it before anything sends

Sorted by job date and split into who can be contacted and who's outside the window. You get those numbers first — how many are eligible, how many are too old.

3

I write the emails, you approve them

Four of them, in your voice, about the work you actually do. You read them before they go anywhere and change anything you don't like.

4

They go out over three weeks

Spread across several days at first so your domain builds a sending reputation properly rather than looking like a blast.

You get a summary at four weeks: how many were contacted, how many opened, how many booked, what it was worth, and how many opted in to hear from you again. That last number is the one that keeps paying.

The law, briefly

Why I ask for the dates.

Canadian anti-spam law lets you email someone for two years after their last job, and six months after an inquiry. Without dates I can't show who's inside that window — and the penalties for getting it wrong land on your business, not on whoever pressed send. So I won't send to a list I can't stand behind.

US law doesn't make you collect permission before emailing a past customer, but it does require your real postal address on the message, a subject line that tells the truth, and an unsubscribe that works — honoured inside ten business days. All of that is handled. What the dates do is tell me who's worth contacting: a customer from last spring is a live prospect, one from eight years ago is a complaint waiting to happen, and complaints are what get your domain blocked.

Email only, to start. Texting a list that never opted in through you is a good way to get your business number flagged by the carriers, whatever the anti-spam rules allow. Anyone who replies or opts in is fair game after that — and plenty do.

What it costs

One payment only. Nothing recurring.

$697 CAD one time · nothing added to your monthly

That covers the audit, the writing, the sending and the summary. The ongoing service reminders it sets up afterwards are part of what you already pay for.

If the list is too thin, I'll say so and refund you. There's no point running this against forty contacts. I'd rather hand the money back than take it for something that won't work.

Start Reactivation

Not sure whether your list is worth it? Text or call (888) 240-2477, or email hello@everycall.co, and I'll tell you straight before you pay anything.

You paid to win these customers once already.

Every one of them cost you something — an ad, a van sign, or a referral you earned by doing the job properly. Reaching them again costs you once.

How it pays for itself: a plumber with 200 eligible customers, a 2% reactivation rate and an average job of $450 books four jobs — $1,800. Your trade, your list and your average job will all be different, and you'll have the real eligible number in front of you before anything is sent.

Erik

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