Google checks your name, address and phone number against the other directories that list you. When they match, it trusts your listing more; when they're wrong or missing, it trusts it less. I claim and correct the ones that matter — Yelp, YellowPages.ca, BBB, HomeStars, Houzz, Apple Maps, Bing Places, Facebook and Nextdoor — then keep them right whenever anything about your business changes.
Google checks your name, address and phone number against the other directories that list you. When they match, it trusts your listing more; when they're wrong or missing, it trusts it less. I claim and correct the ones that matter — Yelp, BBB, Angi, Houzz, Apple Maps, Bing Places, Facebook and Nextdoor — then keep them right whenever anything about your business changes.